Happy 27th Birthday to the Nike Air Max, who needs to wait for milestones like 25th or 1oth anyway. The Air Max 1 kick started a revolution in athletic footwear design and product marketing in 1987, paving the way for the Air Max line and the Nike we know now.
For this campaign, though, Nike has gone back to basics. It hasn’t targeted these interlopers at all. Instead, a limited-edition pair with a new red-and-highlighter-yellow colourway – and the date 3.26 embroidered on the shoe’s tongue – provides exactly the kind of detail that will be lapped up by the trainer community. You know the type – they keep their shoes in boxes, and clean them with a toothbrush – Paul for one.