As of last night (technically this early this morning) Dawn Of The Planet Of The Apes Virals hit the internet and they add alot more emphasis to the up and coming movie.
Dawn Of The Planet Of The Apes picks up the the story ten years after Rise of the Planet of the Apes, and the virals help explain exactly what has occurred in those ten years.
20th Century Fox’s marketing team have come up trumps, and released three new viral videos showing exactly that.
Motherboard, (Vice’s production arm), is behind these three virals offering a brief glimpse into the decade that has past, (as well as a further video that takes us to an ape testing facility in Liberia.)
The longest of the Dawn Of The Planet Of The Apes Virals and the obvious standout, Story Of Gun, charts the breakdown of law and order in society and follows the life of the shotgun as it is passed from one pair of hands to another.
The intervening period has brought the spread of the Simian Flu.
First isolated cases, then an epidemic and finally a full-blow pandemic has devastated the human population and brought anarchy and despair.
Looting is everyone and the penalty for just about any crime is death.
All in all this sets up the film perfectly and im already booking my ticket to see this ….. its not like I own the entire original collection or anything.